We are proud to announce the winners of the
2022 Fired Up! Culture Achievement Award!

Presented to organizations that excel and set the standard for workplace culture and engagement. This recognition is awarded to organizations that show impactful action by leadership to get intentional about their workplace culture, prioritize the development of their team members, and foster a healthy and positive environment in their workplace.

How do we award these recipients? This recognition is awarded to the organizations that scored the highest on the annual Fired Up! Culture Index©. These organizations are setting the standard among their peers when it comes to how engaged their team members are feeling about their workplace culture.

“I am incredibly excited to present the winners of the Achievement Award for 2022. These organizations lead the way, empowering leadership to foster a workplace culture where team members are engaged and bring their best to the job every single day. The work to build an exceptional culture is no easy task and these organizations should be proud of what they’ve achieved.”

Chris Ihrig, Fired Up! Culture CEO

Irving CVB

The Irving Convention & Visitors Bureau is the official travel information resource for Irving, Texas. We help visitors and the local community find where to stay, where to eat, and all there is to see and do in Dallas/Fort Worth region.

Executive Director: Maura Allen Gast

Leadership Team: Susan Rose, Marianne Lauda, Lori Fojtasek, Diana Pfaff, Monty White, Tom Meehan

Industry: Destination Marketing Organization

“Like many organizations, some tangible and intangible disconnects happened over the disruption of COVID. This culture work has been a mission-critical effort to make that happen…. “

Maura Allen Gast, FCDME, Executive Director


PMB is a purpose-driven healthcare real estate developer that is dedicated to elevating the healthcare experience by developing and managing healing spaces that make a positive difference in people’s lives.

Managing Partner, President: Jake Rohe

Leadership Team: Mark Toothacre, Ben Ryan, Jake Dinnen

Industry: Healthcare Real Estate Development

“It’s given us a common language and focus on what we refer to as the heartbeat of our organization. If we’re not aligned internally through a strong culture, we will not be successful externally.”

Jake Rohe, Managing Partner, President


Since 1995, Portent has delivered business-changing growth for brands in tech, travel, physical retail, e-commerce, publishing, and more with data-driven strategies across paid media, content, SEO, CRO, and web development.

Dir. of Agency Operations: Kiki Abba

Leadership Team: Kirsten Pickworth, Michael Wiegand, Tim Johnson, Kat Shereko

Industry: Digital Agency

“In 2022 we underwent a significant leadership transition, and through it all, we retained the trust and support from across the agency as we navigated uncharted territory.”

Kiki Abba, Dir. of Agency Operations

R&A Marketing

R&A Marketing provides expert guidance, connections, and execution to launch, grow, and reinvigorate furniture retailers of all sizes. For over three decades furniture and mattress retailers have used R&A Marketing to manage and grow their business.

CEO: Kyle Doran

Leadership Team: Kevin Doran, Karla Reina, Erin Short

Industry: Marketing Agency

“We maintained 100% retention throughout the year in both team members and client partners which is a testament to the resolve of our team.”

Kyle Doran, CEO

SearchWide Global

SearchWide Global is a full-service executive search firm, specializing in C-Level and Director level executive searches for companies ranging in size from Fortune 500 corporations to mid-sized public and private companies and associations.

CEO: Mike Gamble

Leadership Team: Mark Gnatovic, Kellie Henderson, Jennifer Brown, Nicole Newman, John Brich

Industry: Executive Search Firm

“Our team OWNS our culture and they are VERY proud of it and that makes me proud.”

Mike Gamble, CEO

Visit Huntington Beach

The mission of Visit Huntington Beach is to market and sell Huntington Beach’s Surf City USA brand experience as the preferred quintessential California beach destination leading to increased visitor spending and enhanced quality of life for residents.

CEO: Kelly Miller

Leadership Team: Nicole Llido, Omark Holmes, Jennifer Tong, Susan Valen, Sophia Valdivia

Industry: Destination Marketing Organization

“True leaders ensure that the organization knows itself. The two projects we have utilized Fired Up! Culture underscores this fact.”

Kelly Miller, CEO

Visit Spokane

Visit Spokane creates economic growth and prosperity for the greater Spokane region by successfully marketing it as a preferred destination for conventions, meetings, and leisure travelers. A mid-size city with big city amenities, Spokane is home to diverse culinary, arts & culture, and entertainment options, and is surrounded by breathtaking nature.

Interim CEO: Maureen Dodroe

Leadership Team: Ruth Fitzgerald, Lisa Simpson

Industry: Destination Marketing Organization

“I so enjoy watching the staff, new and old, work with a sense of empowerment and ownership of their roles within the organization and as part of our success.”

Maureen Dodroe, Interim CEO

Visit Temecula Valley

Temecula Valley is a wine-plus spirited destination inspired by the vine with several distinct pillars: Southern California Wine Country, outdoor recreation and entertainment, small town atmosphere, an emerging and evolving culinary scene, and its community of Makers.

CEO: Scott Wilson

Leadership Team: Annette Brown, Cassidy Lozinsky, Michelle Lindsey

Industry: Destination Marketing Organization

“We have a drama-free team of professionals that are actively engaged in their work; always striving to improve. They treat each other well and everyone is always willing to jump in and help other team members.”

Scott Wilson, CEO

Zenatta Consulting

Zenatta Consulting is a Zoho Premium Partner that specializes in implementing robust systems for companies that want high operational efficiency.

CEO: Brett Martin

Leadership Team: Tyler Colt, Josh Oliver, Greg Belnap, Jordan Poole, Drew Brockbank, Lucas Santana

Industry: Digital Agency

“We have become aware of just how important a good culture is. This has trickled down through the entire organization…Fired Up! has truly been a game changer for our organization.”

Brett Martin, CEO