Attract and Retain
Great DMO Talent

As the industry works to rebuild itself after COVID-19, we know how important building a great team is. Build your organization’s culture, reach your goals, and promote your destination with pride.


Leading Destination Organizations Forward

There is nothing more valuable to your
DMO then a talented, cohesive team.

COVID-19 brought lasting change to the travel and destination marketing industry. As DMOs from across the world work to rebuild themselves, harnessing the right culture and developing impactful leadership is more important than ever.

Fired Up! Culture partners with DMOs all across North America, bringing positive change to their organizations with a focus on culture, leadership development, and team building to empower leaders to build remarkable organizations that drive remarkable outcomes.

Partner Testimonial

“We at Destinations International have had the privilege of working with Chris and his team at Fired Up! Culture for 7 years. As we rebuilt the organization from the ground up, the Fired Up! team was with us every step of the way.

They provided the necessary resources and services to build a team-centric culture that is imperative to serve our members and partners around the world.”

Don Welsh

President & CEO, Destinations International


These Destinations Trust Us

We’re honored to hold relationships with countless destinations
that trust our solutions and expertise to drive lasting change.

Our Expertise in Action

Solutions Designed to Attract and Retain DMO Talent for the Long Haul.

Meaningful organizational change occurs when impactful leaders cultivate an engaging culture and work environment. We balance the use of tools and personalized coaching to deliver the change required to earn buy-in from your team members.

Meet our Expert Change Agent

Linda John Leads the Destinations Practice

Linda is a Certified Destination Marketing Executive (CDME) and a Certified Executive Coach (ACC) specializing in the use of the Birkman Assessments to help both individuals and teams. She holds memberships with Destinations International and the International Coaching Federation and serves on the Board of Trustees for the Destinations International Foundation.

Linda served as Executive Director for Visit Eau Claire from 1993-2020. During her tenure at Visit Eau Claire, Linda served as Chair of the WI Association of Convention & Visitors Bureaus along with numerous leadership roles within the association. Additionally, she served four governors over the course of twelve years as a member of the Wisconsin Governor’s Council on Tourism.