Introducing the 2025 Culture Achievement Award Recipients!
This award celebrates organizations that exemplify excellence in workplace culture and team engagement, as measured by the Fired Up! Culture Annual Culture Index™. We celebrate these organizations and are honored to recognize those who intentionally create a supportive and dynamic environment by prioritizing team member development and a strong workplace experience.
Words from our CEO
Cheers to our Award Recipients!
We’re excited to recognize the recipients of the 2025 Culture Achievement Award!
Congratulations to our 2025 Q2 recipients: Explore Asheville and Great Lakes Bay Regional CVB
These organizations have shown a strong dedication to building workplaces where engagement, positive relationships, and excellence in performance are at the forefront.
It takes consistent effort to create a truly exceptional culture, and these honorees have much to be proud of in what they’ve achieved.
– Chris Ihrig, Fired Up! Culture CEO
Q2 Award Winning Recipients
Explore Asheville
Three-Time Recipient!
Great Lakes Bay Regional Convention & Visitors Bureau
First-Time Recipient!
Q1 Award Winning Recipients
Irving Convention Center
First-Time Recipient!
Irving Convention & Visitors Bureau
Two-Time Recipient!
See Monterey
Three-Time Recipient!
Visit Anaheim
Two-Time Recipient!
Visit Tucson
Two-Time Recipient!
Hear From Award-Winning Leaders
We Couldn’t Say It Better Ourselves.
“We are incredibly proud of how this team has come together over the past few years, each team member an integral part in the collective whole of our positive culture. Alongside Fired Up Culture we have put in the work to have meaningful conversations about our strengths and weaknesses in an insightful way. Receiving this award again is a testament to the effort invested by everyone at Explore Asheville.”
Vic Isley
President & CEO, Explore Asheville
“The Visit Anaheim team is thrilled to receive the Culture Achievement Award for a second consecutive year. We pride ourselves on the work we do to create and maintain a welcoming, inclusive, and positive culture. We work on it each and every day, so it is nice to get the positive recognition of our hard work.”
Mike Waterman
President & CEO, Visit Anaheim
“What I’m most proud of is the consistency of our values showing up in the day-to-day actions of our team. Culture isn’t something that just sits in a binder or hangs on a wall – it’s something you feel in the energy of our workplace. The sense of camaraderie and mutual respect, especially as we serve our community, stands as a testament to what we have built together.”
Ann Bruzewski
President/CEO, Great Lakes Bay Regional CVB
“Coming out of COVID, we wanted to make sure we took the time to rebuild our internal culture structure, in addition to rebuilding our organizations and communities. Working with Fired Up! was the right way to go, allowing our internal teams to grow both for their own respective needs, as well as to learn better how to work together and accomplish more day in and day out.”
Maura Gast
Executive Director, Irving CVB
“I’m so proud of our team and our culture, because it allows us to take on change head-on and turn it into an opportunity to make our outcomes even better.”
Rob O’Keefe
President & CEO, See Monterey
“Our continued momentum is only possible because of the talent, heart, and hard work of the Visit Tucson team. Together, we are inspiring travelers to discover what makes Tucson such a vibrant and welcoming place to visit, live, and work. Fired Up! helped us develop a process not only to review our corporate culture, but to create actionable changes that have been created by all the staff.”
Felipe Garcia
President & CEO, Visit Tucson
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