Introducing the 2025 Culture Achievement Award Recipients!

“We are incredibly proud of how this team has come together over the past few years, each team member an integral part in the collective whole of our positive culture.  Alongside Fired Up Culture we have put in the work to have meaningful conversations about our strengths and weaknesses in an insightful way.  Receiving this award again is a testament to the effort invested by everyone at Explore Asheville.”

Vic Isley
President & CEO, Explore Asheville

“The Visit Anaheim team is thrilled to receive the Culture Achievement Award for a second consecutive year.  We pride ourselves on the work we do to create and maintain a welcoming, inclusive, and positive culture.  We work on it each and every day, so it is nice to get the positive recognition of our hard work.”

Mike Waterman
President & CEO, Visit Anaheim

“What I’m most proud of is the consistency of our values showing up in the day-to-day actions of our team. Culture isn’t something that just sits in a binder or hangs on a wall – it’s something you feel in the energy of our workplace. The sense of camaraderie and mutual respect, especially as we serve our community, stands as a testament to what we have built together.”

Ann Bruzewski
President/CEO, Great Lakes Bay Regional CVB

“Coming out of COVID, we wanted to make sure we took the time to rebuild our internal culture structure, in addition to rebuilding our organizations and communities. Working with Fired Up! was the right way to go, allowing our internal teams to grow both for their own respective needs, as well as to learn better how to work together and accomplish more day in and day out.”

Maura Gast
Executive Director, Irving CVB

“I’m so proud of our team and our culture, because it allows us to take on change head-on and turn it into an opportunity to make our outcomes even better.”

Rob O’Keefe
President & CEO, See Monterey

“Our continued momentum is only possible because of the talent, heart, and hard work of the Visit Tucson team. Together, we are inspiring travelers to discover what makes Tucson such a vibrant and welcoming place to visit, live, and work. Fired Up! helped us develop a process not only to review our corporate culture, but to create actionable changes that have been created by all the staff.”

Felipe Garcia
President & CEO, Visit Tucson