Sinek does an excellent job of providing examples of leaders and organizations that are very clear and aligned in their purpose, direction and mode of operations. He thoroughly explores the reasons that a clear focus on their “Why” leads them to sustained success. Becoming very clear about the mission and vision of the organization, instilling leadership practices that support the determined direction, and challenging assumptions and past practices that do not align with the “Why” are explored with detail through several engaging case studies and examples.
Exploring the power of vison and purpose using many examples of how successful leaders were able build their organizations, businesses, and large social movements is where this book provides great help to the leader. Easily recognizable examples are used by the author to enhance and support his main thesis for long term sustainable success.
In the early pages of the book, Sinek challenges the concept of “assuming” that the widely held beliefs on leadership and current methods of doing business are the best we can do. This leads the rationale for the focus on “Why” and the need for “clarity, discipline and consistency” in the purpose and behaviors of leaders and with the culture of the organization. Making the “Why” a reality by understanding clearly the “What and the “How” of the mission is clear as the book progresses. “Rallying” those whom you lead and dealing with the results of success are topics that will help all leaders to place this work in the perspective of their own experience.
A culture that builds the capacity of leaders, both present and future, is a prime objective of Fired Up Culture. It takes “clarity, discipline and consistency to achieve your long-term goals”. We highly recommend this book for your own personal growth and that of your organization.